Branding is the foundation of all your marketing communication. A strong brand is invaluable in today’s competitive market. It’s important to spend time investing in researching, defining, and building your brand.
Emails and banner ads are critical components of a solid online marketing strategy. As people spend more and more time online on their computers, smartphones and tables, it becomes increasingly important to stay in front of your target audience with relevant offers and messages.
Due to our hectic lives and constant use of the web, many people see things differently than before. Since our marketing messages are competing against many others for an audience’s limited attention, these messages need to be strong, clear, focused and easy to consume. Savvy graphic designers use infographics, maps and icons to draw more attention and communicate big chunks of information at a glance.
When designing websites, my goal is to balance aesthetics, content, usability and functionality. A successful website will look good and deliver information by being visually coherent and technically sound. It should reaffirm your brand’s voice and gently guide visitors toward a desired action.