On 10, Feb 2014 | In Print | By Vicky Terrier
Direct Mail Design
The main objective of a direct mail campaign is to generate sales by targeting a specific audience and persuading to take action: Open Me. Read me. Call Me Today! Once there is a clear selling message and there is an established goal for the mailing, then the design and concept will follow.
The crucial part of a direct mail’s success is the mailing list, the better the list, the better the results. The more you know about your targeted audience, the better your mailing list. Take the time to find the right prospects who would be interested in your product or service.
Timing is also important, consider a 2 or 3 part campaign. Today your audience might not be interested, but next month they might be.
Stand out! Be different in size, shape, and color than competitor’s mailings. Buzz words like Free, New, that can evoke a positive response. A good creative concept, combined attention-getting graphics and copy will make your direct mail noticeable. Information such as headlines, phone numbers, and benefits, can be read quickly. Use images that reinforce the message Keep the design simple.
High impact mailer for software company.
This company wanted to introduce one of their new software to a target audience with the goal of increasing sales. With the consideration of cost, I selected standard shipping boxes, that provided space for shipping labels while still having space for a message on the outside of the box. Avoiding silk screen was definitely cost effective. I used key adjectives that described the product on the outside of the box, while tying the message back on the inside of the box. I used bright color, and bold type, 3D objects and vibrant images to grab the audiences attention.