On 10, Feb 2014 | In Branding Print | By Vicky Terrier
Corporate Identity Design
Quality corporate identity design and branded stationery are often overlooked! Regardless of the size of your company, a well thought out stationery package will give you a professional and polished look. It is a small upgrade that can make such a difference. Any place your name and logo can be seen means another potential customer or client.
Having your name and logo on printed stationery acts as continuous marketing. Your firm identity package may include: business cards, letterhead, envelopes, fax cover sheets (printed and electronic), mailing labels, note pads, note cards, FYI cards. All elements should be well coordinated and should consistently reflect your brand.
Your stationery package should be customized according to your companies needs. A big corporation will list the different cities where they provide services on their stationery paper, while a smaller company will send out personalized notecards.
Fun and creative marketing agency.
I wanted to give this company a contemporary and stark look by using minimal copy, simple typography printed on bright white paper with a pop of bold orange.
The client’s note cards reflect the company’s fun and creative personality. The cards have an orange string, that closes by tying the back to the front. There is a small grove on the front which the string has to go around it to untie the card. That circular motion mimics the motion of the icon.