As the most important visual element of a brand, logos should be unique, eye-catching and recognizable. A well-designed logo allows your brand to make a strong first impression, appeal to your target audience and attract new clients. For those already familiar with your company, your logo can boost brand recognition while communicating your business’ core values.
Branding is the foundation of all your marketing communication. A strong brand is invaluable in today’s competitive market. It’s important to spend time investing in researching, defining, and building your brand.
A well-designed brochure is a powerful marketing tool that presents your company’s services and capabilities. It reinforces your brand by consistently conveying your core values and competitive advantage. Your firm’s brochure gives you an opportunity to create a lasting impression by showing your expertise in the most favorable light.
Advertising is part of our daily lives. We get bombarded with everything from online banner ads, radio spots to television commercials. Companies invest on advertising campaigns to sell new products or boost the sales of existing products. Print advertisement still offers business several advantages over other mediums.
When designing packaging, my objective is to deliver attractive yet highly-functional packaging that represents the brand. Whether I’m designing bottles, boxes, jars, tubes or the point of purchase displays to showcase these products, the packaging should appeal to consumers and persuade them to buy.
Emails and banner ads are critical components of a solid online marketing strategy. As people spend more and more time online on their computers, smartphones and tables, it becomes increasingly important to stay in front of your target audience with relevant offers and messages.
Quality corporate identity design and branded stationery are often overlooked! Regardless of the size of your company, a well thought out stationery package will give you a professional and polished look. It is a small upgrade that can make such a difference. Any place your name and logo can be seen means another potential customer or client.
Due to our hectic lives and constant use of the web, many people see things differently than before. Since our marketing messages are competing against many others for an audience’s limited attention, these messages need to be strong, clear, focused and easy to consume. Savvy graphic designers use infographics, maps and icons to draw more attention and communicate big chunks of information at a glance.
When designing websites, my goal is to balance aesthetics, content, usability and functionality. A successful website will look good and deliver information by being visually coherent and technically sound. It should reaffirm your brand’s voice and gently guide visitors toward a desired action.
The main objective of a direct mail campaign is to generate sales by targeting a specific audience and persuading to take action: Open Me. Read me. Call Me Today! Once there is a clear selling message and there is an established goal for the mailing, then the design and concept will follow.