Experience
I am a creative and detailed-oriented design professional with 15 years of experience in brand development, print media and digital design. I focus on translating client strategy into powerful creative that fulfills business objectives and differentiates the brand. With skills ranging from technical to conceptual, my goal is to bridge the gap between the practical and the beautiful.
Over the years, I’ve designed for various high profile clients including ADP, Citrix, NewBeauty Magazine, Olay, The Fresh Diet, and CoverGirl. I take pride in meeting strict deadlines and exceeding clients’ expectations when bringing design concepts to life.
Professional Experience
Senior Graphic Designer + Art Director
Publishing Firm: January 2012 – October 2013
Design Agency: January 2001 – September 2009
As a senior graphic designer at an international publishing firm and a fast-paced boutique agency, I worked on many diverse projects in all stages of design and production – from conceptualizing and executing creative visions in eye-catching designs to identifying practical solutions to meet limited budgets.
As a trusted team player, I efficiently collaborated with the Creative Director, Art Directors, account managers, copywriters, illustrators, printers, vendors and other graphic designers to brainstorm concepts and deliver powerful creative materials.
- Conceptualized and designed editorial spreads and full page ads, marketing materials, packaging, invitations, web banners, email templates and brochures for multiple national magazines and brands.
- Assisted Senior Art Director in directing designers on special projects, ensuring quality control.
- Designed comprehensive branding and marketing campaigns from concept to delivery, including logos, corporate identity packages, collateral and website templates.
- Responsible for traffic and production functions, including prioritizing, scheduling and trouble-shooting projects.
Freelance Graphic Designer
November 2013 – Present
October 2009 – January 2012
As a freelance graphic designer, I have worked on various freelance projects including re-branding two mid-size Miami law firms, marketing for public relations and accounting firms, re-branding a surf camp in Costa Rica as well as print materials for the City of Miami.
Education + Expertise
Education
Ringling School of Art and Design
Bachelor of Fine Arts in Graphics and Interactive Communications
Skills + Awards
Skillful in Adobe Creative Suite: Illustrator, InDesign, Photoshop, and Dreamweaver.
Microsoft Office: PowerPoint and Word. Proficient in both Mac and PC platforms.
Designed the award-winning “Little Black Book on Law Firm Branding”, named the 2006 Business Breakthrough Book of the Year and one of the Ten Outstanding Books of the Year by Independent Publisher Book Awards.