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In Branding

By Vicky Terrier

My Favorite World Cup Marketing Campaigns

On 29, Jun 2014 | In Branding, Marketing | By Vicky Terrier

While I may not be a huge sports fan, the World Cup is my favorite sporting event by far. As a kid, I remember my family gathering into separate cheering sections in front of the TV for the Germany – Argentina final. That was my first taste of World Cup soccer and the first time I realized I was a big fan.

Now, I’m enjoying the 2014 World Cup as much as ever. As a marketer and graphic designer, I also enjoy seeing the creativity shown in many of the best World Cup marketing campaigns. My favorite ads join the conversation easily and show the brand in a great light.

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