While I may not be a huge sports fan, the World Cup is my favorite sporting event by far. As a kid, I remember my family gathering into separate cheering sections in front of the TV for the Germany – Argentina final. That was my first taste of World Cup soccer and the first time I realized I was a big fan.
Now, I’m enjoying the 2014 World Cup as much as ever. As a marketer and graphic designer, I also enjoy seeing the creativity shown in many of the best World Cup marketing campaigns. My favorite ads join the conversation easily and show the brand in a great light.
Over the years, I’ve been fortunate enough to work on many fun projects and learn a few things about marketing, branding and graphic design. On this blog, I will be sharing graphic design resources and tips that I’ve found useful. I will also get up on my little soapbox to praise marketing campaigns that strike my fancy and dish out the dirt when I spot epic marketing fails.